After publishing my article "Bye Bye, ADs" I was told that my dream about Internet with no ads is unreal. Ads are not evil. Advertising is a main engine of competitive economy.

If, however, you think the ads-free future is naive, ask yourself this: Is the current "advertisers-first, readers-second" approach really effective?
I was told "OK, that sounds good. But that's a problem, not a solution. What's your magic idea? Create a 'Delete All Internet's Ads' button?"
Calm down, I would never in a million years have thought about killing ads. The "bread and butter of the web". Especially considering that sometimes advertising is content!

I just observed as many fellow marketers missed the point called "permission". Along with the point called "respect to visitors". Whether we want to see webpages with or without ads, the choice should be ours!

That was a fundamental lack of understanding of the key principle of the Internet: "The user is in control". I think, the industry should move toward permissions-based ads:
IF, and ONLY IF your visitor agrees to see your advertising, display your ads.

The first thing web designers should do is to SEPARATE main content and ads!
Literally. Put them on different pages!

Do you think the solution is too radical?
Some of you would remind me there are many ad-filtering programs already. Forgetting that before hiding ads, the software must download for processing a full html source code, - keeping your browsing experience slow.

Others would mention that most people are not against advertising. Rather, they are against excessive or invasive advertising. Meaning that a classical way is to keep a delicate balance, say, no more that 25% of page's space is for ads.

The solution simply must be radical!
We should be allowed to browse Internet as Fast as Possible!
And it should be Visually Clean and Convenient Space!

The separated pages design is the answer of the day! It keeps a main page looking clean, uncluttered and inviting. If people don't want to see ads - why should they be forced to? We can have all the ads we want in spaces not visible from outside.

The proposed design is mostly for text content, e.g., articles.
Every webpage includes at least the following two files:

• Content, and
• Links (Ads)

Note that ads are only a part of a more general notion, - hyperlinks.
Usually ads are simply integrated into content. But here your ads are not displayed. Instead, there is a link to your ads, - they are just one click away!

One might think that it would be damaging for advertisers, right? WRONG! It seems the "mini" idea contains an interesting twist: Despite removing ads from your pages, it wouldn't reduce a single dollar in advertisers' revenue. In fact, just the opposite!
My guess is, - you will earn more!

The Links page can also include other related sub-pages, e.g., Comments. The whole thing should become a related mini environment, - EXTENSION to main content!
If it's interesting for your visitors, they will drill your website further. If not, - even putting all your ads on one page will not help you to earn on them a penny.

I watched several rare cases when webmasters allowed their visitors to switch the ads off. Although a better way would be to allow them switching the ads on! In the most cases readers are coming to your website for your content, not your ads. And if you hide the content readers want behind the one they don't, a lot of them will simply leave your site.

Are you afraid we would never read your precious content without your precious ads? Hmm...
A first revelation might be to distinguish ads for "content" from ads for "products". Almost all advice has been oriented towards people who want to sell something on the Internet. However, HTML links were initially invented exclusively for content promotion. And speaking about interests of the "tail" (the most representative part of Internet users), links to information are more valuable.

It might be ads-free space would mean less commercial content. But if you crazy about banners, go to the "ads-full" websites like Million Dollar Homepage!

You are proud of your content, right? Then why would you "bury" it in advertising? Advertisers don't care about your content. In contrast, the proposed multi-page design is about quality links, personally(!) selected by authors. A kind of "Mini Google!"