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RE:
Bye Bye, ADs
1.
"Who Clicks on Ads?
.. I don't. .. Do you?"
by Lorelle VanFossen
2.
Banner Blindness:
"Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad."
by Jakob Nielsen
3.
"The Economics of Internet Search:
- 2% of ads might get clicks
- 2% of clicks might convert."
by Hal Varian
4.
"So, basically, it's only the people who are older and probably less educated than the average and who live outside major urban centers and who probably have less than wonderful jobs who click on banner ads ..."
by Massimo Moruzzi
5.
"Rural housewives are probably the demographic with the most click-throughs ...
When discussing the click-through rate .. the discussion centers around fractions of a percentage point."
by Casey
6.
"The prof winked at me reminding me that, if not for ads, there would be no paper. Didn't like to hear that then, don't now. I prefer to think that, if not for READERS, there would be no paper!"
by Edward Maurer
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